The Problem with the process most companies use to identify a strategy doesn’t lead to a clear, compelling plan. The problems to be solved aren’t fully defined, and the process isn’t rigorous enough to effectively debate the validity of a strategy. The solution is create an atmosphere that allows your team to identify, evaluate and select compelling strategies and drive accountability and commitment for success.
The Problem is that Strategic plans often fail due to lack of rigor, clarity, accountability, or transparency.
The Solution is to ensure strategic plans are understood and incorporated into all levels of the organization in a coordinated way. Communicating strategy to everyone in the organization is critical. All questions should be answered and everyone should understand their role.
Cascading targets and outcomes are distributed throughout the organization from finance to marketing and HR etc. Everyone should have their key metrics. Ensuring commitment means doing the hard work of removing all resistance, confusion and barriers. Everyone needs to be on board. It is critical that all stakeholders understand the intrinsic rewards of the endeavour as well as the extrinsic. Confirming alignment means periodically and selectively assessing the degree of alignment that exists across the organization to the strategic plan. Managing execution is the difficult work of doing what was planned and managing outcomes. Plans are only good intentions unless they immediately translate into hard work. Unless commitment is made, there are only promises and hopes: but no strategy.