The Problem with the process most companies use to identify a strategy doesn’t lead to a clear, compelling plan. The solution is to create an atmosphere that allows your team to identify, evaluate, and select compelling strategies and drive accountability and commitment for success.
The Problem is that Strategic plans often fail due to a lack of rigor, clarity, accountability, or transparency. The Solution is to ensure strategic plans are understood and incorporated into all levels of the organization in a coordinated way.
Cascading targets and outcomes are distributed throughout the organization from finance to marketing and HR etc. Everyone should have their key metrics. Ensuring commitment means doing the hard work of removing all resistance, confusion, and barriers. Everyone needs to be on board.